CASE STUDY — PHOTO & VIDEO PRODUCTION
Filling gaps in the Yarra Valley’s story
Client
Tourism East
Services
Photography, video, drone piloting, talent management
Sector
Destination marketing
Location
Yarra Valley & Dandenong Ranges
Usage
Print, digital, OOH, events
Outcome
50 photos & 20 mins B-roll
THE CHALLENGE
Tourism East had strong content from its tourism operators within the region — but a significant gap when it came to the Yarra Valley and Dandenong Range’s natural landscapes. With an outdoors-focused campaign set to launch in spring 2026, Tourism East needed new assets that could carry the emotional weight of the campaign: wide open skies, ancient fern gullies, trails through the Dandenongs, and the quiet beauty of the Yarra Valley that no experience operator was capturing.
The brief required a team who understood how to read natural light in unpredictable outdoor conditions, fly drones in challenging weather, direct talent in remote locations, and deliver production-ready assets across both photography and video — on a tight pre-campaign timeline.
“Justin executed the outdoor shoot efficiently, adapting to the changing natural light to ensure optimal imagery. Navigating the outdoor elements effectively, he used the landscape to compose clear, well-framed images and footage that conveyed what we wanted for our region. His technical precision and clear direction successfully delivered a professional, high-quality collection of visual assets.”
THE APPROACH
Pre-production began with identifying the specific experiences, landscapes and narrative moments the campaign needed, and scheduling two full day, multi-location shoots to maximise the range of light conditions and locations.
We handled talent management from end-to-end, ensuring subjects felt at ease in outdoor settings and performed naturally on camera. We secured permits from parks Victoria to shoot at national parks across the Dandenong Ranges.
Across both shoot days, the work moved across 7 locations capturing experiences targeting different markets and audiences – active tourism, fine dining tourism, and nature and wellness tourism.
WHAT WE DELIVERED
01. Pre-production planning & location scouting
02. Talent management across both shoot days
03. Secured permits from Parks Victoria and local councils to shoot at sensitive locations
04. 5 drone shoots
05. 50 market-ready photographs in multiple formats suitable for social media, OOH and everything in between.
06. 20 minutes of B-roll video footage
THE OUTCOME
Tourism East received a complete natural landscape asset library — production-ready and campaign-ready. 50 photographs and 20 minutes of B-roll footage, shot across 7 locations, gave the tourism board the visual range to tell the region's nature story in full for the first time.
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