About
Good content doesn't just sound right. It does something.
I'm Justin Meneguzzi — a recovering lawyer turned journalist, photographer, and content strategist. I founded Unscrambled Studio to help businesses create content that actually moves people: to click, to trust, to buy, to stay.
My background is in editorial journalism — the kind where every word has to earn its place, every story needs a reason to exist, and the audience's time is treated as something worth respecting. That discipline shapes everything I do for clients, whether that's a content strategy for a health insurance company, a sales page for an adventure tour operator, or a brand narrative for a university.
Over 15 years I've worked with businesses across travel, health, education, legal services, and tourism — from global brands like Bupa and Tourism Australia to ambitious smaller operators who need their content to work as hard as they do.
The brief is almost always the same: help us communicate our value more clearly, to the right people, in a way that builds trust and drives results
Credentials
10+ years editorial & content strategy
Former head of content at Intrepid Travel
Former co-organiser of Content Melbourne, a professional development network for content marketers.
Regular contributor to National Geographic, one of the world’s most trusted brands.
Multi-award recipient from the Australian Society of Travel Writers
Unscrambled Studio works with a small number of clients at any one time. If you're working on something that deserves to be told well, I'd love to hear about it.
Most businesses don't have a content problem. They have a clarity problem. They know what they do — they just haven't found the words that make other people care.