CASE STUDY — CONTENT STRATEGY & SEO
700% more sales. One rewritten page.
A mountain of difference.
Client
Intrepid Travel
Services
Content strategy, SEO, copywriting
Focus
Sales page conversion
Sector
Adventure travel
Market(s)
Global, with focus on APAC, EMEA and NA.
Result
+700% sales in 2 months
THE CHALLENGE
Hiking Mt Kilimanjaro is an intensely competitive market. Dozens of operators compete for the same travellers — on price, itinerary, and promises. Intrepid Travel's product was excellent. Their sales page wasn't converting. The right people weren't finding it, and those who did weren't getting a compelling enough reason to stop searching.
“In a market this crowded, the product that wins isn’t always the best one. It’s the one that makes its case most clearly, to the right person, at the right moment.”
THE APPROACH
We started with customers, not keywords.
What were Kilimanjaro travellers actually worried about — summit success rates, altitude sickness, guide quality, group size? What language were they using, and what did it reveal about what they needed to hear?
Those insights shaped both the SEO strategy and the page architecture. The copy was rebuilt around real questions, in the language of real travellers, structured to convert the visitor who already knew they wanted to climb and was deciding who to do it with.
WHAT WE DELIVERED
01. Customer insight research & search intent analysis
02. Targeted SEO keyword strategy
03. Sales page content architecture
04. Full sales page rewrite & conversion copy
05. On-page SEO optimisatio
THE OUTCOME
Within two months of the updated page going live, sales attributed to the Mt Kilimanjaro webpage increased by 700%. A result that showed what happens when the right strategy, the right structure, and genuine UX writing work together on a page that actually matters to the business.
The method and approach was scalable and could be applied to other key products, such as Machu Picchu and Caribbean Sailing tours.
NEXT PROJECT: TOURISM AUSTRALIA — PHOTO AND VIDEO PRODUCTION —>
Let’s work together
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.